This cult beauty product was the unsung hero of the Golden Globes 2024 red carpet

The statuettes weren’t the only thing shining at Sunday’s Golden Globes.

The red carpet was packed with stellar hair moments, from Margot Robbie’s sleek strands to Jennifer Lopez’s brunette blowout.

Looking for the secret to their lush locks? Both A-listers prepped for the Globes with Olaplex — as did Carey Mulligan, Emma Stone, Julianne Moore and Riley Keough, making it one of the most-used beauty products at this year’s show.

To get Robbie’s blond looking “lit from within” and “spun with gold,” celebrity colorist and brand ambassador Jacob Schwartz used Olaplex’s No.4 Shampoo ($30), No. 5 Conditioner ($30) and his “go-to” No. 6 Bond Smoother Treatment ($30) on the “Barbie” beauty.

Olaplex No. 4
Olaplex

Olaplex No. 4 Bond Maintenance Shampoo

AMAZON $30.00
ULTA BEAUTY $30.00

Olaplex No. 5
Olaplex

Olaplex No. 5 Bond Maintenance Conditioner

AMAZON $30.00
ULTA BEAUTY $30.00

“After you freshly highlight your hair, you have to make sure you’re adding moisture back,” added the beauty guru. “Olaplex protects against breakage and keeps the hair strong.”

Meanwhile, fellow superstar colorist Tracey Cunningham lathered up the brand’s hair protectant products on Lopez, Keough, Stone and Mulligan prior to their own red carpet moments.

She reached for the No. 3 Hair Perfector ($30) — an at-home treatment she recommends using “about once a week” — while working with Stone, Keough and Lopez, in addition to No. 0 Intensive Bond Building Treatment ($30) for the latter two stars’ tresses.

Olaplex No. 3
Olaplex

Olaplex No. 3 Hair Perfector Repairing Treatment

AMAZON $30.00
ULAT BEAUTY $30.00

Olaplex 0
Olaplex

Olaplex No. 0 Intensive Bond Building Hair Treatment

AMAZON $30.00
ULTA BEAUTY $30.00

“I give everyone an Olaplex treatment while they’re sitting in my chair,” she said of Lopez, who often goes lighter but “likes her hair brown, so we have ribbons of blond throughout.”

At the end of the day, however, stars aren’t only using Olaplex when they’re in a glam pro’s hands.

“Riley’s also really good about doing her Olaplex treatments at home,” Cunningham raved of Keough, adding that “her grandpa, Elvis Presley, always dyed his hair dark, which was so iconic.”

Julianne Moore in a red dreess
Julianne Moore’s hairstylist, Halley Brisker, also used Olaplex on her slicked-back ponytail.Golden Globes 2024 via Getty Images

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Riley Keough
“Her hair might be photographed as black, but it’s a deep, dark brown,” Cunningham said of Keough.FilmMagic

Actresses aren’t the only ones enamored with Olaplex, either; Billie Eilish, Kim Kardashian and Delilah Belle Hamlin have all praised its powers over the years.

And with awards season just beginning, it’s safe to say it’s not the last time we’ll see the cult-favorite find in action this year.

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